Why Johnny can’t write, and why employers are mad
Can you tell a pronoun from a participle; use commas correctly in long sentences; describe the difference between its and it’s? If not, you have plenty of company in the world of job seekers. Despite...
View Article10 Very Costly Typos
Typos can be embarrassing. They can also be costly. And not just for those individuals whose jobs depend on knowing the difference between “it’s” and “its” or where a comma is most appropriate. Last...
View ArticleWhat Makes Writing So Important?
Writing is the primary basis upon which your work, your learning, and your intellect will be judged—in college, in the workplace, and in the community. Writing expresses who you are as a person....
View ArticleIs Proper Spelling Still Important?: Quick Study
“I before e, except after c.” If you’ve ever repeated this rhyme to yourself, you know all about the mental spell-check required before sending out messages. But these days, spelling has become shorter...
View ArticleWhy Great Writing Matters to Professional Services Firms
Too many professional services firms unintentionally erode their sizable sales and marketing investments with poor writing. Poor writing makes a firms’ products—the expertise of their...
View ArticleWhy Writing Matters
Because writing matters for success in the school and university, in the community and the workplace, the California Writing Project has a central mission—to improve student writing and learning by...
View ArticleWords That Heal
There is a long tradition, both East and West, about sacred words. We don’t resort to that kind of thing very much in modern life. If you are a devout Catholic you repeat the rosary, and in many sorts...
View Article200 Words That Make Money
Since the initial writing of my post 14 Words That Lose Money, I’ve had a number of requests for a post on words that make money. So, here is a list of 200 Words that make money. I’ve put in bold those...
View ArticleThe Best Advertising Slogans of All Time According to Digg Users
People take their favorite ads seriously–witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a...
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